about edgar

EVERYTHING STARTED WITH A QUESTION

Where to get the energy for the long time trainings so that your body could be able to improve the performance and regeneration?

Until recently we have been coming up with complicated answers to this simple question. The czech profesional couches, physicans and nutricion specialits cooperating with elite athletes decided to change it. They started to develop the powerdrink recipe together which could provide the energy to runners, cyclists or cross country skiers whose trainings last several hours.

At the begining of a long -term development they didin´t achieve any significant success to verify that´s the power of simplicity. „It was decided that the product must be simple because during the high performance the body is only able to process the substances of which the energy is made up, no other substances.“ Josef Andrle who is a prestigious coach and a nutrition expert recalls.

Authors of the recipe set their goals

no doping or prohibited substances for the sport performance

providing a large amount of energy

gradualy releasing energy up to 5 hours of a physical activity

no stomach discomfort or nausea

easy use

no preservatives, no artificial colours

a standardized composition

relying on it by athletes in all stages of the sport performance

STEP BY STEP ALL CRITERA WERE SUCCESFULLY MET. IT WAS A BOLD IDEA TO ESTABLISH THE PRODUCT BASED ON CARBOHYDRATES BECAUSE A CARBOHYDRATE WAS ALMOST PROHIBITED CONCEPT IN THE SPORT. THANK TO THAT HOWEVER IT WAS POSSIBLE TO SUPPLY THE BODY WITH THE ENERGY WITH NO LOSSING OWN ENERGY SUPPLY, IN CONTRAST WITH PRODUCTS BASSED ON CAFFEINE AND TAURINE. SMALL DETAILS WERE ADJUSTED IN COOPERATION WITH ELITE ATHLETES. THEY TESTED IT NOT ONLY DURING THEIR TRAININGS BUT ALSO IN THE ELITE CZECH RACES OR THE ELITE ICE HOCKEY LEAGUE. THE TUNED POWERDRINK WENT INCOGNITO IN UNMARKED BOTTLES WHICH DIDN´T HAVE ITS OWN NAME YET IN THAT TIME.

It was all done but the name was still missing.

The provocative inspiration came up from the cycling world. It was infamously known for doping substances and the concept EDGAR was a nickname for forbidden EPO. ,,The idea was provocative and daring. We came up with the same effect as doping has but without the use of any doping subsances.“ brand founders recall.

ANTIDOPING TEST

To overcome any doubt we got it tested at the work centre Cetrum for Preventive Doping Research Institute of Biochemistry German Sport University Cologne in Cologne which also tests for international anti – doping organization WADA. Edgar was tested for presence 11 substances in anabolic steriods category and 15 substances in stimulants category. Any tested substance wasn´t present.

COOPERATION WITH ELITE ATHLETES

Soon many elite athletes started utilizing benefits of Edgar - the ultramarathon runner Pavel Paloncý, the Spartan race world champion Rychard Hynek, the Czech champion mountain ultramarathon runner Marek Causidis etc.

EDGARPOWER PARTNER OF COMPETITIONS

The powerdrink became the partner of Spartan race central european region serie, it suplied all competitiors with the energy during the toughest OCR races. In 2021 Edgar even became the partner of the iconic race Beskydská sedmička.

More than powerdrink

Over the years Edgar has changed. It is not just the powerdrink yet, but even the brand providing the best quality products for the active lifestyle. Nowadays you can taste the powergel, the powerbar, protein, nut butter or magnesium. Whatever product it is, it is made of the best quality raw materials no ballast for your body. Their suppliers are thoroughly verified and chosen. Nothing is left to chance to be sure that you can rely on Edgar under all circumstances.